Our Team

Kevin Clark, Chairman & Chief Executive Officer

Kevin Clark is a business leader with 40 years of experience and the inspiration to form Choiceflows. He is Director emeritus for Brand & Values Experience for IBM, a former executive member of the IBM Market Intelligence Leadership team and IBM Market Management Leadership team. He created and led the global IBM Brand Experience community and has been head of strategy for the Personal Systems Group (today Lenovo, Toshiba Global Commerce Solutions, Ricoh Printer Systems) and Brand Steward for IBM ThinkPad notebook computers and IBM Think branded products (today Lenovo). Clark is Federation Leader & President of Content Evolution, a professional membership organization, and is co-founder of Ultisim, a simulation learning company. Kevin serves on the board of Tanjo machine learning, is a senior adviser to innovative companies including CommonWeal, Storyvine and Vennli, and is an adviser to senior executives at companies such as Google, IBM, Lenovo, NEC, Toshiba and others. He is an author and contributing author to several books, helped created the IBM Business Partner program, co-created the graduate and undergraduate curriculum for Integrated Marketing Communications, and is the protagonist in a Duke University case about global customer selection and business decision making in the notebook computer industry.

Dr. Sandra O. Archibald, Vice President

Dr. Sandra O. Archibald served as dean of the Evans School of Public Policy and Governance at the University of Washington from 2003-2019. Under Dean Archibald’s leadership, the Evans School ascended 20 spots to become a U.S. News & World Report top-five institution and is now nationally recognized for excellence in research and learning. In addition to growing its respected MPA program, Dean Archibald established the Evans School’s Executive MPA, PhD, and Global MPA programs, raised $100M+ in private support for School priorities, and led the renovation of the School’s historic facility, Parrington Hall. More than 2,600 Evans School students graduated during Archibald’s tenure as Dean.

Dr. Archibald has made significant contributions to policy making and civic engagement in the United States and abroad. She is the past president of the Association of Public Policy and Management, the top national research organization in her field, and has held numerous leadership positions with the National Association of Schools of Public Affairs and Administration and the American Society for Public Administration. In 2009, she was elected to the prestigious National Academy of Public Administration, involved in the most important and complex public governance issues that public administrators face. She has held academic appointments at—the Humphrey Institute of Public Affairs at the University of Minnesota and Stanford University, and with national advisory committees including the Academe, Policy, and Research Senior Advisory Committee to the U.S. Department of Homeland Security Advisory Council and the Educators’ Advisory Panel to the U.S. Comptroller General and the Government Accountability Office. She was director of economic analysis for Rockefeller’s Commission on Critical Choices for Americans, served in the Office of Research and Development in the United States Environmental Protection Agency, and has worked with several United Nations agencies on questions of sustainable development.

Dr. Archibald has served on numerous National Research Council committees for the National Academy of Sciences, the National Academy of Engineering, and the Institute of Medicine focusing on a variety of environmental policy issues. She has served as a consultant to the United Nations Food and Agriculture Organization (FAO), the U.S. Agency for International Development, the U.S. Environmental Protection Agency, the U.S. Department of Interior, and numerous other state, national, and international organizations. In June 2010, Governor Christine Gregoire named Dr. Archibald as one of three dozen leaders to serve on the Committee on Transforming Washington’s Budget.

Dr. Archibald’s research interests focus on the intersection of economics, institutions, and public policy, and is the co-author and author of more than 100 research publications. She holds a doctorate in agricultural economics from the University of California, Davis, and a master’s degree from the Goldman School of Public Policy at the University of California, Berkeley.

Richard Carson, Chief Research Officer

Richard Carson is a Distinguished Professor in the Department of Economics at the University of California, San Diego and earlier the department chair. He is past President of the Association of Environmental and Resource Economists (AERE) and is an elected Fellow of AERE, the American Association for the Advancement of Science, and the Association of Agricultural and Applied Economics.

He served as Research Director for International Environmental Policy at the University of California’s Institute on Global Conflict and Cooperation, as a Senior Fellow at the San Diego Supercomputer Center, and as Program Chair for the Second World Congress of Environmental and Resource Economists. Carson received his Ph.D. in resource economics from UC Berkeley in 1985. He is the author of over a hundred publish papers and seven books. His award-winning book, Using Surveys to Value Public Goods: The Contingent Valuation Method, helped pioneer an approach to place a monetary value on environmental amenities and other goods not typically bought and sold in the marketplace and has been used in thousands of studies in over 130 countries.

Frank Ethridge, Ph.D, Secretary

Frank Ethridge, assists research faculty and Ph.D. students in model development and computational methods and also serves as an Adjunct Professor at Kenan-Flagler Business School. He previously served as postdoctoral researcher in the computer science department at Yale University. He received his Ph.D. in mathematics at NYU where he taught a number of mathematics courses including courses in multivariable calculus and linear algebra. Frank also holds an MBA from UNC Kenan-Flagler Business School.


Mack Turner, Treasurer

Unwavering focus on unlocking surprising insights within complex information that drive revenue growth, product innovation, and cultivating unwavering customer trust and loyalty characterize Turner. He is VP emeritus for customer insights and market research for Bank of America/Merrill Lynch. He is a creative and forward-thinking research and strategy executive leading results-orientated engagements. Brand preference: Elevating customer engagement and brand preference in the banking sector resulting in a business impact that propelled our organization from an industry rank of 25th to #2 in key customer preference metrics. M&A strategy and recommendations: Delivering business impact that increased top-line revenue by over 3 times through strategic acquisitions. Customer-centric experience innovation and design: Pioneering and boosting customer loyalty and wallet share by uncovering new insights into customer product preferences. Through this work the brand image and customer satisfaction scores increased by between 60 percent and 70 percent, delivering best-in-class customer experiences. Expertise in customer segmentation which features a mixed methodology approach combining ethnography, attitudinal mining, artificial intelligence (AI), and machine learning to shape media buying strategy, superior creative development, and highly personalized content results in sales exceeding projections by 10 percent.


Our Advisory Members